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Costa - Social Media Marketing Specialist

Date:  Mar 29, 2021
Brand:  Luxottica Wholesale North America
Location: 

Daytona Beach, FL, US, 32114

Requisition ID: 350609 
Position:Full-Time
Total Rewards: Benefits/Incentive Information

 

Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.

 

GENERAL FUNCTION

The Social Media Specialist’s primary responsibility is to work with the Costa sport social team to post, monitor and report on our social media channels, as well as assist in the curation and creation of content. The primary focus is to post Costa brand content through our social media platforms with the goal of engaging with and attracting consumers to the brand, communicating with consumers and reporting on metrics and campaign results.

 

MAJOR DUTIES AND RESPONSIBILITIES

  • Schedule and publish content across social media platforms including Facebook, lnstagram, Twitter, YouTube and Pinterest.
  • Actively engage with community, Costa partners and Costa pros/ambassadors, to maintain Costa’s active presence across social media.
  • Triage service inquiries and issues to Customer Service in Sprinklr as needed.
  • Manage daily editorial calendar, working with social and marketing team to ensure consistency with social macro calendar and overall marketing calendars.
  • Assist in content curation across a variety of sources, including user-generated, Costa partners and Costa pros/ambassadors.
  • Assist in management of content creation process, facilitating existing projects and providing creative suggestions for new projects.
  • Maintain content libraries and exhibit file management best practices.
  • Manage user generated content tagging within Bazaarvoice for Costa’s website.
  • Track key reporting metrics and provide weekly/monthly/annual reports and campaign recaps to team leadership.
  • Assist in planning organic and paid social media support campaigns for new product introductions and brand initiatives to ensure successful launches.
  • Maintain ongoing social and digital media technology research to stay current with platform evolutions and impacts for Costa.
  • Attend Costa shoots and key events to capture content as needed.
  • Assist digital team in conducting asset searches and other activities to support Costa’s digital marketing and e-commerce efforts.

 

BASIC QUALIFICATIONS

  • Bachelor's degree
  • 1+ year(s) experience with commercial, branded social media campaign work.
  • Direct operational experience in Facebook, lnstagram, Twitter, YouTube and Pinterest platform consoles required.
  • Strong understanding of social media landscape (platform demographics, trends and emerging opportunities) and how to translate that into increasing social engagement and improving results.
  • Possess strong writing skills and a passion for storytelling through written and visual content.
  • Passion for consumer engagement within social channels to drive results and meet goals.
  • Adoption and adherence to Costa brand procedures for consumer communications.
  • Intrinsically motivated: self-directed and capable of working effectively in a fast-paced environment while juggling multiple projects and adhering to tight and demanding deadlines.
  • Strong communication skills and an ability to contribute in a collaborative team environment.
  • Intuitive grasp of customer and a drive to impact and satisfy customers.

 

PREFERRED QUALIFICATIONS

  • Knowledge of and passion for fishing and conservation strongly preferred.
  • Direct experience using social media management tools (e.g. Sprinklr, Iconosquare, etc.) preferred.

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail HRCompliance@luxotticaretail.com (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.


Nearest Major Market: Daytona Beach

Job Segment: Social Media, Media, Marketing

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