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Marketing Manager (Costa - Freshwater)

Brand:  Luxottica Wholesale North America

Daytona Beach, FL, US, 32114

Requisition ID: 225301 


Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.



The Freshwater Community Manager will manage all aspects of our presence within the Fly and Bass fishing communities. They are Costa’s face to the Fly world and manage the Bass Community Leader in their efforts within that community. They will provide leadership through meaningful industry relationships and be responsible for marketing initiatives within the freshwater and fly segment of our business. They will work closely with the sales team to help expand distribution and increase new doors.



  • Develop and oversee an annual marketing plan for the fly and bass fishing communities
  • Manage the Bass Community Leader and the Pro Program Specialist while fostering each individual for professional and personal growth
  • Oversee our pro and influencer marketing programs to scale our grassroots efforts in key geographies and markets
  • Cultivate pro and industry relationships within the fly community.
  • Coordinate and actively participate in conservation programs to build community and boost brand awareness.
  • Manage event sponsorships and promotions in alignment with marketing plans.
  • Assist in content development for web, social media (i.e. Twitter, Facebook, blog, etc.) and advertising to foster awareness and affinity within the community.
  • Ensure program plans are in alignment with strategic marketing initiatives.
  • Research, evaluate and recommend enhancements to marketing positions as it relates to the community.
  • Spearhead media planning and public relations within the fly and bass communities.
  • Liaise with sales and product development to stay updated on new products.
  • Responsible for ensuring adherence to plan specification.
  • Other duties may be assigned as business needs arise.



  • A. Degree required
  • 5 years of experience
  • Deep understanding and passion for inshore fishing with established roots in the community
  • High proficiency in Microsoft Office Suite (excel, work, powerpoint, etc.)
  • Strong business partnering skills
  • Autonomous, with strong ability to work effectively with all levels of an organization
  • Well organized, professional, composed and approachable
  • Ability to be progressive in thinking and development



  • Marketing or Business Administration degree preferred
  • CommunicationAbility to effectively exchange information with internal and external customers; clear and concise verbal and written communication; active and empathic listener to others views and provides constructive feedback.
  • Ethical Acumen – Ability to build trust, exemplify integrity and accountability while having access to highly confidential information.
  • Relationship Management – Ability to manage interactions with employees to provide high quality service and to support the organization; establish credibility, promote teamwork and mutual respect.
  • Time Management - Uses his/her time effectively and efficiently; values time; concentrates his/her efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities.

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Daytona Beach

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