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Director Global Sports Marketing Strategy

Brand:  Oakley

Foothill Ranch, CA, US, 92610

Requisition ID: 139002 

Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading optical technology, the company manufactures and distributes high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories.

The essence of the brand is communicated through hundreds of professional and amateur athletes who depend on Oakley products to provide them with the very best while they redefine what is physically possible.

Oakley is part of Luxottica, a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to other global brands like Ray-Ban and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.


The Director of Global Sports Marketing Strategy (SM) is a key business leader who easily and accurately identifies white space opportunities to drive long-term business goals and is responsible for the development of Oakley’s sports marketing direction globally, in alignment with brand direction, strategy, and goals. In partnership with Sports Marketing, Marketing and Brand teams, develops and builds Oakley’s brand equity with a diverse set of consumers, seeking opportunities in emerging sports & sport culture, while maintaining deep connections to our global core sports.



  • Build ROI based sports marketing strategy aligned to brand
  • Identify and prioritize key pillars to drive long-term business goals in key sports globally
  • Lead and perform industry situation analytics
  • Develop/oversee centralized SM direction, adopting a fresh approach to sport and sport culture opportunities with global consistency and relevance
  • Cultivate/manage collaborations with cross-functional teams to identify new opportunities in the sport industry
  • Identify, quantify, and validate opportunities that strengthen market position in key sports, aligned with brand growth objectives
  • Evaluate new opportunities and assist in negotiations and Sports Mktg eco system development
  • Partner in identifying gaps/growth opportunities by vertical, and develop the SM strategy to support this initiative
  • Establish and drive communication between athletes and new product development to incorporate insights, experiences and data
  • Create and seek opportunities for integration with and participation in the product development process
  • Develop/maintain dashboard for evaluation of key initiatives and brand priorities
  • Support oversight and development of annual Sports Marketing budget
  • Work with D2C channels to develop meaningful event and athlete programs via a 360 approach
  • Manage royalty agreements
  • Develop/evolve big brand moments and partnerships 



  • Bachelor’s degree in Marketing or related
  • 10+ years Marketing experience
  • Strong marketing strategy and influencer management
  • Understanding of sport mindset and trends; ability to apply insights to broader consumer
  • Expertise in digital content, social media, event marketing, and communications
  • Strong cross-functional collaboration skills
  • Able to effectively negotiate deadlines and deliverables
  • Able to manage complex timelines across teams
  • Entrepreneurial with strong ability to inspire and motivate self and others
  • Excellent verbal and written communication
  • High intermediate Microsoft Office skill
  • Connection in sports industry
  • Understanding of sports industry and partnerships
  • Up to 30% travel



  • MBA
  • Multi-sport marketing exp

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

Job Segment: Sports Marketing, Manager, Marketing MBA, Merchandising, Marketing, Management, Retail