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Director - Marketing (Global Sports Marketing Strategy)

Date:  Mar 27, 2021
Brand:  Oakley

Foothill Ranch, CA, US, 92610

Requisition ID: 350610 
Store #O00058 Sports Mktg - 1ICON FHR 
Total Rewards: Benefits/Incentive Information


Oakley.  Designed to push the boundaries of performance.  From advanced eyewear technology to apparel innovation, Oakley sets itself apart from the rest. Backed by the power of Luxottica, our athletes and customers expect the best in sports performance and Oakley employees help to fuel this drive


The Director of Global Sports Marketing Strategy (SM) is a key business leader who easily and accurately identifies white space opportunities to drive long-term business goals and is responsible for the development of Oakley’s sports marketing direction globally, in alignment with brand direction, strategy, and goals. In partnership with Sports Marketing, Marketing and Brand teams, develops and builds Oakley’s brand equity with a diverse set of consumers, seeking opportunities in emerging sports & sport culture, while maintaining deep connections to our global core sports.



  • Build ROI based sports marketing strategy aligned to brand
  • Lead and drive development of athlete leverage plans, ensuring alignment across functional stakeholders
  • Identify and prioritize key pillars to drive long-term business goals in key sports globally
  • Lead and perform industry situation analytics
  • Develop/oversee centralized SM direction, adopting a fresh approach to sport and sport culture opportunities with global consistency and relevance
  • Cultivate/manage collaborations with cross-functional teams to identify new opportunities in the sport industry
  • Identify, quantify, and validate opportunities that strengthen market position in key sports, aligned with brand growth objectives
  • Evaluate new opportunities and assist in negotiations and Sports Mktg eco system development
  • Partner in identifying gaps/growth opportunities by vertical, and develop the SM strategy to support this initiative
  • Establish and drive communication between athletes and new product development to incorporate insights, experiences and data
  • Create and seek opportunities for integration with and participation in the product development process
  • Develop/maintain dashboard for evaluation of key initiatives and brand priorities
  • Support oversight and development of annual Sports Marketing budget
  • Work with D2C channels to develop meaningful event and athlete programs via a 360 approach
  • Manage royalty agreements
  • Develop/evolve big brand moments and partnerships 



  • Bachelor’s degree in Marketing or related
  • 10+ years Marketing experience
  • Strong marketing strategy and influencer management
  • Understanding of sport mindset and trends; ability to apply insights to broader consumer
  • Expertise in digital content, social media, event marketing, and communications
  • Strong cross-functional collaboration skills
  • Able to effectively negotiate deadlines and deliverables
  • Able to manage complex timelines across teams
  • Entrepreneurial with strong ability to inspire and motivate self and others
  • Excellent verbal and written communication
  • High intermediate Microsoft Office skill
  • Connection in sports industry
  • Understanding of sports industry and partnerships
  • Up to 30% travel



  • MBA
  • Multi-sport marketing exp

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

Job Segment: Sports Marketing, Manager, Marketing MBA, Merchandising, Marketing, Management, Retail

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