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Oakley - Marketing Manager (Product)

Date:  Jan 6, 2022
Brand:  Oakley

Foothill Ranch, CA, US, 92610

Requisition ID: 486662 
Total Rewards: Benefits/Incentive Information


Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading optical technology, the company manufactures and distributes high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories.

The essence of the brand is communicated through hundreds of professional and amateur athletes who depend on Oakley products to provide them with the very best while they redefine what is physically possible.

Oakley is part of Luxottica, a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to other global brands like Ray-Ban and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.


Oakley’s Product Marketing Manager is responsible for developing and executing components of the global product marketing plan for assigned product categories.  The Manager works closely with key stakeholders within the organization including Product, VPL, R&D, Business Brand Managers, and Sports Marketing to ensure internal alignment and integration, and to drive execution of the desired strategy.



  • Contributes to development and execution of product marketing strategies and calendars
  • Supports the establishment and articulation of the consumer facing product marketing category positioning
  • Develops and launches cross-functional product and technology briefs for releases
  • Develops and presents product marketing plans in a holistic view for Director approval
  • Proactively collects information to support the definition of meaningful consumer targets for product launches in alignment with consumer personas
  • Gathers, interprets and engages with Brand Managers and channels to understand regional nuances and the competitive set within the market
  • Collects and analyzes competitor attributes and relevance to ensure separate and distinct POVs by category, product, technology, channel and consumer
  • Develops and presents a perspective on content plans across touchpoints needed to support sustaining/launching product/technology to market
  • Formulates go-to-market and sales tools per release within the calendar year in line with business and brand objectives
  • Creates and evolves sales tools to support sell-in in alignment with the set strategy
  • Coordinates with key markets to ensure expectations of commercial teams are achieved
  • Develops consumer facing marketing storytelling aligning to brand objectives
  • Manages the selection of key marketing styles in alignment with Brand, Product and Commercial objectives
  • Responsible for consumer-facing copy development across storytelling, product, category and technologies
  • Develops product layer in consumer communications, as well as training tools and concept through execution across the various platforms & touch points
  • Supports improvement of visual merchandising and product display in line with brand, business and product goals
  • Supports development of seasonal/permanent tools with Brand Management team to improve conversion
  • Supports internal events to present category/product/technology in the best possible way
  • Concepts, briefs and executes B2B and B2C selling events



  • Bachelor’s Degree in Marketing or related field
  • 5+ years of product marketing experience
  • Knowledge of eyewear industry within retail, wholesale and direct to consumer spaces
  • Understanding of consumer buying behaviors and apply to marketing strategies
  • Able to think creatively, analytically and strategically in a fast-paced environment
  • Strong presentation and public speaking skills
  • Able to work cross functionally in a Global organization
  • Excellent interpersonal and communication skills
  • Proficient in Microsoft office suite, Adobe Photoshop & InDesign a plus
  • Strong project management skills



  • Sports industry experience
  • International marketing experience
  • Corporate-level marketing experience

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

Job Segment: Product Marketing, Merchandising, Manager, Marketing Manager, Marketing, Retail, Management

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