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Oakley - Sr. Manager (Action Sports) - Sports Marketing

Date:  Mar 24, 2021
Brand:  Oakley

Foothill Ranch, CA, US, 92610

Requisition ID: 314901 
Store #O00058 Sports Mktg - 1ICON FHR 
Total Rewards: Benefits/Incentive Information


Oakley.  Designed to push the boundaries of performance.  From advanced eyewear technology to apparel innovation, Oakley sets itself apart from the rest. Backed by the power of Luxottica, our athletes and customers expect the best in sports performance and Oakley employees help to fuel this drive


The Sr. Sports Marketing Manager oversees all sports marketing aspects from budget, strategy and execution for assigned categories: athlete programs and related activities, events and content management in the fulfilment of brand goals and objectives. The Sr. Manager guides the team to leverage their strengths in sport supporting athletes, events and partnerships and establishing new opportunities. This position works closely with the Sports Marketing Director to define and implement the strategy and manage all aspects of the sports vertical.



  • Drives the domestic and/or global sport specific strategy, ensuring alignment with the Oakley Global brand vision
  • Implements sport strategy globally for assigned category/categories; examples include partnerships, support for maintenance and management of social media channels, and product seeding
  • Oversees respective sport portfolios, including athletes, teams, events, federations and partnerships
  • Serves as an ambassador through proactive collection and transmission of outside constituent product feedback
  • Manages budgets related to specific sports verticals
  • Serves as liaison between global Sports Marketing team and other internal and external stakeholders for sport vertical
  • Leverages relationships with VPL and R&D to validate products and identify potential opportunities
  • Collaborates with the Marketing Events team on opportunities that align with sport contract/s
  • Integrates sports seamlessly across Digital, PR, advertising, media and brand experiences
  • Ensures that sports activities, content, strategy and promotion drives ROI for cross-functional objectives, including Sales/Commercial, media and digital teams
  • Identifies future online content opportunities – remains consistently embedded in the industry and has a pulse on content distribution opportunities
  • Maintains business development and related licensing agreements within sports
  • Coordinates with product and sales teams on specific sport related SKUs
  • Identifies and recruits influential athletes and industry leaders to represent Oakley
  • Negotiates, develops, and manages contracts with athletes representing Oakley
  • Develops and manages relationships within the sports industry, media, commentators, cameramen and photographers to enhance Oakley sports marketing efforts



  • Bachelor’s Degree
  • 8+ years field Sports Marketing field experience or an equivalent combination of experience and training to achieve the required knowledge, skills and abilities
  • 5+ years prior team management skills
  • Experience working in the sports industry
  • Marketing, people, and project management experience within the industry
  • Effective communication, presentation and teamwork skills
  • Writing and editing skills
  • Proficiency in Word, Excel, and PowerPoint
  • Excellent diplomacy and negotiation skills
  • Demonstrated ability to work in fast-paced, deadline oriented environments



  • Graduate degree in Sports Marketing or related
  • Experience managing athlete contracts and relationships

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

Job Segment: Sports Marketing, Merchandising, Manager, Marketing Manager, Marketing, Retail, Management

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