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Senior Director, Marketing and Communications

Date:  Jan 12, 2022
Brand:  Luxottica (LoA Corporate)
Location: 

Manhattan, NY, US, 10065

Requisition ID: 543644 
Position:Full-Time
Total Rewards: Benefits/Incentive Information

 

Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Supporting over 4,500 retail stores in North America, a career in our retail headquarters allows us to stay in touch with the end customer and use their ever-changing behaviors and preferences to shape our offerings of the best eyewear and services.

 

GENERAL FUNCTION

This position will lead all EyeCare Practice Growth Marketing, Industry, & Affiliated/Employed Doctor communication in order to improve the image of Luxottica & Luxottica EyeCare.  Create the environment to acquire, develop, & retain Doctors, drive practice growth in the way of marketing programs & online eye exam conversion & support the Doctors in providing the highest quality patient experience.

This position will partner with both the marketing functions within each of Luxottica’s optical retail brands,  but also with other key Centers of Excellence functions within EyeCare in order to drive initiatives on behalf of the optical brands.

 

MAJOR DUTIES AND RESPONSIBILITIES

  • Key owner of Luxottica EyeCare marketing & communication strategy as it relates to the Doctor value proposition & market messaging to the various industry & affiliated audiences
  • Key driver of Doctor engagement across the optical brands & primary owner of doctor communication channels including email & website for internal & external Doctors & students
  • Lead strategic planning in marketing programs to support practice growth. Remain proactive in defining, proposing & driving strategic & tactical ways to increase online eye exam conversion
  • Represent Luxottica’s interest in industry-level initiatives including TAYE (Think About Your Eyes), among vendor relationships including Contact Lens Manufacturers, & within the category at large in partnership with the OD Clinical Director
  • Own the internal dashboard, measurement & tracking against key Marketing & Communications objectives
  • Guide the EyeCare leadership team & individual project owners in making research-based decisions on objectives & expectations
  • Key advisor to executive leadership on Doctors & Doctor-student insights, best practices & success criteria related to all run the business programs & engagement
  • Own the Doctor “program roadmap” for all test & learn, pilot, & build to scale initiatives across the optical brands
  • Identify patient needs & wants as it relates to the Doctor providing a quality eye care experience. Provide guidance on best practices & success criteria in order to test, pilot, & scale new programs against the patient experience across all optical brands
  • Represent the patient & Doctor perspectives in major decision-making processes
  • Act as a key player in defining overall Doctor communication strategy to help grow their practice & Luxottica retail brands’ involvement in marketing programs to support brand growth
  • Work closely with agency, internal & global partners
  • Manage budget inclusive of all student & Doctor events/engagement within each of the optical brand lines including forecasting & overall budget planning
  • Coach & develop direct report(s)

 

BASIC QUALIFICATIONS

  • Bachelor’s degree
  • 12+ years of commercial marketing experience
  • 5+ years’ experience within a vision or optical related industry
  • 5+ years’ leadership and development of teams
  • Ability to think strategically & creatively
  • Excellent leadership skills
  • Strong problem solving & analytical skills
  • Excellent verbal & written communication skills
  • Proven project management & multi-tasking skills
  • Strong understanding of consumer research & insights methodologies

 

PREFERRED QUALIFICATIONS

  • Master’s degree

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Communications, Manager, Marketing Communications, Marketing Manager, Marketing, Management

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