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EyeMed - Analyst- Marketing

Date:  Nov 4, 2022
Brand:  EyeMed Vision Care
Location: 

Mason, OH, US, 45040

Requisition ID: 766142 
Position:Full-Time
Total Rewards: Benefits/Incentive Information

 

There’s more to EyeMed than meets the eye. EyeMed is the fastest growing managed vision benefits company in the country with consistent double-digit membership growth! Through our commitment to innovation, we’re reimagining the way employers and their employees think about vision care. We want them to see life to the fullest and experience more of what’s best, not more of the same.  And if what’s best hasn’t been done yet, it’s our exceptional and passionate employees driving this change. But, our passion for vision isn’t just about vision insurance benefits. Our employees are proud to support and participate in life-altering global and local missions through our partnership with OneSight, a leading not-for-profit organization with a 100% focus on eradicating the world’s vision crisis.

 

Your family says a lot about who you are. EyeMed is a key member of the Luxottica family of companies, global leaders in the design, manufacture and distribution of fashion, luxury and sports eyewear.  In North America, Luxottica is the home to global brands Ray-Ban, Oakley and many top fashion house brands.  Our leading retail brands include LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical.

 

If you’re passionate about driving innovation and change and interested in a career in the optical and insurance industry, EyeMed wants to start the conversation and help provide you a growth-focused opportunity with America’s fastest growing vision benefits company.

GENERAL FUNCTION

The Marketing Administrator will work hand-in-hand with the B2B marketing team as well as the sales operations team. The Administrator will be focused on data management, providing B2B marketing support, and will have responsibility for managing the departmental budget process. This position will also have ultimate ownership of CRM data used for marketing campaigns, thus a working knowledge of CRM systems and experience within the B2B space are critical.

 

MAJOR DUTIES AND RESPONSIBILITIES

  • Data Management
    • Implement strategies for ongoing maintenance of contact data set within the EyeMed Customer Relationship Management (CRM) tool
    • Work with agencies and third parties to identify distribution issues and provide solutions for resolution for execution of various marketing initiatives
    • Manage flow of information from one system to the next to help facilitate marketing’s segmentation and automation strategies
    • Manage notification and tracking of campaign activities with sales and account management team
    • Provide summary and activity reports of sales and account management tasks within CRM
  • Marketing Support
    • Provide logistical support on campaign activities, inventory management and automated distribution of promotional items to the sales and account management organization
    • Managing lead queues, automations and notification of responses to the sales and account management organization
  • Analysis
    • Partner with key functional areas to understand, define, develop, and execute insight and analytical solutions to drive tangible business results
    • Translate business questions into analytical problems to solve, extrapolate actionable insights from data analysis, and communicate critical findings to business partners efficiently.
    • Lead in the design and execution of multivariate tests/analysis to understand and evaluate business strategies and initiatives.
    • Provide marketing insights and guidance based on key findings that impact business initiatives.
    • Review and analyze company results and identify the best ways to position ourselves in the market.  
    • Collaborate with cross-functional business intelligence and analytics teams for deep dive analysis as needed
  • Budget Management
    • Manages budget processes, entry of projects into SAP, finance accruals for marketing projects and other budget responsibilities as assigned. Communicates financial standing for marketing cost center to executives and project owners.

 

 

BASIC QUALIFICATIONS

  • Bachelor’s Degree
  • 3+ years working within CRM platform
  • Ability to independently design analysis and gain actionable insights from data
  • Technical knowledge and or familiarity with:
    • Working with data sets
    • Running reports within CRM
    • Microsoft Excel
    • Marketing tools and systems (e.g., Salesforce CRM, SAP C4C, SAP SMC, Data.com, DemandTools, Pardot)
    • Hypothesis testing
    • Relational Databases
  • Proven attention to detail
  • Excellent communication, analytical, problem-solving, planning, project management, teamwork and organization skills

 

PREFERRED QUALIFICATIONS

  • Previous experience with marketing analytics
  • Ability to work cross functionally with business intelligence and CRM administrators
  • Flexible style to accommodate changing needs
  • Ability to create MS Excel macros
  • Proficient in SAS/R/SQL/Python
  • Self-guided, thoughtful and simple approach to problem solving within team

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.


Nearest Major Market: Cincinnati

Job Segment: Retail Sales, Retail, Marketing

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