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Manager- Content (Employer Branding)

Date:  Aug 3, 2022
Brand:  Luxottica (LoA Corporate)

New York, NY, US, 10018

Requisition ID: 719341 
Total Rewards: Benefits/Incentive Information


Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Supporting over 4,500 retail stores in North America, a career in our retail headquarters allows us to stay in touch with the end customer and use their ever-changing behaviors and preferences to shape our offerings of the best eyewear and services.



The Manager, Employer Brand will support content creation, operations & strategies for EssilorLuxottica in North America and its entities by leading & curating content, copywriting, and general administration. This person must be comfortable with managing several projects at once with multiple inputs, delivering on deadlines and driving creative operations and process.



  • Manage employer brand presence on external recruiting channels including community management & employee advocacy (LinkedIn, Glassdoor, Indeed)
  • Support development of Employer Value Propositions across marquee brands including asset creation, asset management and distribution.
  • Update and improve EssilorLuxottica NA and Retail Brand external career sites actively with improvements through the Employer Value Propositions
  • Execute all retail content calendar development to drive increased brand awareness and perception
  • Build strong relationships with Marketing, Communications, HR, and Global Employer Brand stakeholders when it comes to the relevancy of all performance data and story-gathering.
  • Drive the creation of in-store & digital collateral, socializing and distributing for all brand and hiring needs
  • Build stronger employer branding support tools & frameworks to elevate capabilities in TA, HR & Hiring Managers to drive user generated content and word of mouth hiring
  • Support creative executions across EssilorLuxottica and its brand for any critical talent needs
  • Oversee a cadence of external channel reviews, brand perception & recommendations for improvement
  • Support team operations and special projects to ensure collaboration across Employer Brand, Engagement & Diversity, Equity & Inclusion work.



  • Bachelor’s degree in Human Resources, Marketing, or Related Field
  • 5+ years marketing, communications or HR.
  • Strong writing abilities with experience supporting marketing campaigns & strategies
  • Excellent communication skills with ability to effectively present information and respond to questions from senior management
  • Proactive communication with internal and external teams
  • Thrive in a dynamic and results driven organization
  • Advanced level knowledge in Excel and PowerPoint



  • Retail industry experience
  • Agency experience

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Branding, Marketing Manager, Marketing Communications, Communications, Manager, Marketing, Management

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