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Corporate - Marketing Manager (CRM Targeting)

Date:  May 26, 2021
Brand:  Luxottica (LoA Corporate)
Location: 

New York, NY, US, 10018

Requisition ID: 369509 
Position:Full-Time
Total Rewards: Benefits/Incentive Information

 

Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Supporting over 4,500 retail stores in North America, a career in our retail headquarters allows us to stay in touch with the end customer and use their ever-changing behaviors and preferences to shape our offerings of the best eyewear and services.

 

GENERAL FUNCTION

The Manager CRM Targeting leads the 1 to 1 marketing efforts across retail brands by developing and implementing targeting strategies and processes to drive customer acquisition and retention, customer engagement, and consumer insights/understanding. The Manager also plays an active role in the planning and execution of personalized marketing communications.

 

MAJOR DUTIES AND RESPONSIBILITIES

  • Analysis
    • Perform data exploration using first party data, second party data and third-party data to identify test & learn opportunities and customer segments
    • Conduct A/B and segmentation tests to discover the best marketing practices to use within each customer segment
    • Manage test & learn roadmap
    • Leverage customer segmentation study to develop and activate segment-specific customer marketing campaigns
    • Analyze campaign performance to quantify success and/or identify potential opportunities
    • Identify insights from customer data and develop recommendations to continually improve CRM strategies and tactics
  • Strategy
    • Coordinate targeting strategies for customer acquisition and retention to drive incremental sales, ROI and customer engagement
    • Define key performance metrics and prepare relevant dashboards to share results across the team and report up to senior management
    • Partner with key industry players, agencies and vendors to identify additional targeting opportunities
  • Management and Leadership
    • Support digital marketing strategy and execution.
    • Manage and execute campaigns through email, direct mail, and other marketing channels using campaign management software
    • Evaluate new technologies and add-on applications to improve and optimize marketing team performance

 

BASIC QUALIFICATIONS

  • Bachelor’s degree required
  • Must have proven CRM targeting experience
  • Consumer behavior or consumer science perspective
  • 5+ years of related experience including Database Analytics, Category Management, Forecasting, or Quantitative Marketing Research
  • Proven analytical, business planning, strategic planning and leadership skills
  • Proven ability to translate analytic data into strategic ideas
  • Ability to extract insights and actionable recommendations from data and analyses
  • Ability to probe and diagnose campaign issues with an understanding of how to leverage database and/or financial analyses to provide insights
  • Ability to communicate complex analytic results to less technical audiences
  • Proven ability to define a marketing problem, develop a research plan, and complete complex analyses that deliver compelling insights and recommendations
  • Excellent project management and communication (written and oral) skills
  • Must have demonstrated ability to work in a team environment
  • Ability to deal with ambiguity and change within a fast paced environment
  • Proactive self-starter with ability to prioritize work and adjust to changes in priorities based on business demands
  • Experience with campaign management software
  • Experience with databases and database structures

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail HRCompliance@luxotticaretail.com (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Manager, Marketing Manager, Marketing Communications, Communications, Marketing, Management

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