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Marketing Manager (Costa Key Accounts)

Brand:  Luxottica Wholesale North America

New York, NY, US, 10018

Requisition ID: 158025 


Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.



Develop and implement shopper marketing programs for the COSTA brand tailored to unique needs of the Key Accounts in the Sunglass Specialty, Sport and Department Store channels.   Provide omni-channel customer marketing support of fast-growing key accounts within these channels.



  • Oversee all aspects of brand activation at the channel and customer level including but not limited to: point-of-sale and permanent merchandising, promotions, events, staff training & incentives, window campaigns, and digital/social activations.
  • Partner with Sales to plan, budget and implement marketing initiatives with accountability to reach set targets
    • Develop, write and present plans and programs to Key Accounts
    • Manage budget on approved programs
    • Work with purchasing to source and deliver marketing materials
    • Develop and manage timelines
  • Build strong relationships with clients to negotiate activations & locations for programs, as well as permanent fixtures and Store In Store opportunities
    • Consideration of the seasonality of the market/channel
    • Ranking of POS inside the market/channel
  • Reporting and Analysis at multiple levels: Channel(s), Competitive, Activations/Program ROI
  • Develop and distribute Sales Communications, Presentations and Tools to assist with sell in of marketing programs
  • Brief and manage creative resources to design and execute all marketing assets and materials per channel/key account
  • Other duties may be assigned as business needs arise.



  • A. Degree in Marketing
  • 5 years of Retail Marketing experience via Corporate and/or Agency
  • Experience in developing and managing various components in the marketing mix: Consumer Communications and Promotions in print, digital & social platforms, Sales Incentives, Ads, Signage, OOH, In-Store Events, Sponsorships, and Trade Shows
  • Proven ability to manage budgets and control costs (financial acumen)
  • Resourceful and detail-oriented
  • Dynamic interpersonal skills resulting in developing collaborative and diverse relationships, delivered with energy and enthusiasm. A “people person”
  • Creative and independent problem solver
  • Ability to multi-task and communicate/delegate effectively to internal and external teams
  • Exhibits good judgement by balancing customer needs and the company/brand best interests and brand standards (as first priority)
  • Strong business partnering skills
  • Autonomous, with strong ability to work effectively with all levels of an organization
  • Well organized, professional, composed and approachable
  • Ability to be progressive in thinking and development
  • Travel required: approximately 20-30%



  • Communication – Ability to effectively exchange information with internal and external customers; clear and concise verbal and written communication; empathic listener that provides constructive feedback.
  • Ethical Acumen – Ability to build trust, exemplify integrity and accountability with sensitivity to highly confidential information.
  • Relationship Management – Ability to manage interactions with employees to provide high quality service; establish credibility, promote teamwork and mutual respect.
  • Time Management - Uses time effectively and efficiently; values time; prioritizes effectively

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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