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Marketing Specialist (Digital Merchandising Optical)

Date:  Jul 27, 2022
Brand:  Luxottica Wholesale North America

New York, NY, US, 10018

Requisition ID: 690001 
Store #: 991321 Oakley Marketing - NY 5th 
Total Rewards: Benefits/Incentive Information

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world.  The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. We call it Mad Science, and it lives in everything that fuels our passion; our athletes, our employees, our culture, our brand.


As the first manufacturer of color-enhancing, all-polarized sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability to help people See What’s Out There. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for fishing and water enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its mission to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable materials, its Kick Plastic initiative and strong conservation partnerships, Costa encourages people to help protect our watery world.


Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.


The Digital Merchandising Specialist is responsible for creating and improving our digital product content, providing consumers with the details and selling-points that will maximize online conversion for our brands.


The position will provide digital product and content management support to the Wholesale channel, including e-Commerce accounts (e.g. Amazon, GlassesUSA, etc.), Key Accounts, and Department Stores (e.g. Nordstrom, Kohl's, etc.). The role will be directly responsible for copy-writing, product information management (PIM) system management, product set-up, product knowledge, and other merchandising related projects.




  • Manage and maintain the product content syndication tool by implementing sourcing, standardizing and organizing product data, optimizing and distributing product information to all wholesale eCommerce accounts
  • Maintain product knowledge of Luxottica’s brand portfolio through product training, market weeks, and other formats
  • Work closely with the brand, marketing, and sales teams to ensure successful implementation of product data and copy syndication tool and adherence to content management processes
  • Support the timely acquisition, delivery, and tracking of product data and copy requests in partnership with Account Managers/Directors
  • Complete online item setup forms for retail partners (i.e. Amazon, Nordstrom, Kohl’s, etc.) to speed go-to-market and support assortment expansions



  • Write online brand and product copy for retail partners including product titles and descriptions, features, categorization, and keywords for optimized performance (SEO)



  • Ensure access and optimization of product information for retail partners (i.e. Amazon, Walmart, Nordstrom, etc.) through product information feeds, content management and product set-up
  • Responsible for quality assurance around merchandising efforts and the online product catalog, including data analysis and “walking the store” to ensure optimal representation of product online.
  • Support in enhancing and optimizing digital shelf presence and brand performance by leveraging analytic tools and techniques to understand which content features are most highly correlated with sales lift and search rank
  • Address end-consumer inquiries and questions about product features and benefits



  • Highly organized and detail oriented: Seeks highest-standards and accuracy in their work. Able to manage content assembly, improvement and development for a portfolio of approximately ten thousand SKUs. Capable to organize and prioritize to meet deadlines and keep stakeholders informed.
  • Consumer oriented with strong communication skills with the ability to create compelling content from consumer POV.
  • Bachelor's Degree in Business, Communications, Merchandising, Marketing, or relevant experience
  • 2+ years merchandising, e-commerce or content management experience, including copy and SEO
  • Proficient in Microsoft Excel (VLOOKUPs, macros)



  • Optical/retail industry experience
  • Content management system (PIM, Salsify or DAM) experience
  • Knowledge of marketplace management (Amazon, Walmart, etc.)

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Merchandising, Retail Sales, SEO, Retail, Marketing

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