Share this Job
Apply now »

Senior Web Analyst

Date:  Jun 11, 2021
Brand:  Luxottica (LoA Corporate)
Location: 

New York, NY, US, 10018

Requisition ID: 360183 
Position:Full-Time
Total Rewards: Benefits/Incentive Information

 

Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Supporting over 4,500 retail stores in North America, a career in our retail headquarters allows us to stay in touch with the end customer and use their ever-changing behaviors and preferences to shape our offerings of the best eyewear and services.

 

GENERAL FUNCTION

The Sr Web analyst will be responsible for providing insights and driving recommendations for the digital marketing and sales strategies. This includes analyzing and reporting on website traffic, marketing campaign, user behavior and merchandise performance. This position reports to the web analytics manager and partners closely with the Site Merchandising, E-Commerce, CRM, Online marketing and Global Analytics team and will manage website and business reporting for the team.

 

MAJOR DUTIES AND RESPONSIBILITIES

  • Manage daily, weekly and monthly website and business reporting
  • Analyze behavioral web analytics data to deliver insights, identify gaps in tracking, and make recommendations for optimizations; familiar with marketing channel, user segment, page, clicks, heat maps, checkout funnel and path analysis.
  • Defines and document project work breakdowns, monitors tasks, status, and updates work estimates.
  • Drive analysis of impact after new updates across content or website features are released across the website
  • Develop self-service automated reports to address common analytic requests and help leadership stakeholders understand performance measured
  • Identify site requirement to ensure proper tracking of new pages and new marketing campaigns
  • Collaborate with stakeholders and partner with global analytics team and manager to develop technical requirements for new functionalities in order to have report on relevant KPIs.
  • Work closely with global tagging team to provide troubleshooting assistance for analytics reporting and bug fixes accuracy
  • Train business stakeholders on using Adobe Analytics to enable independent reporting while ensuring consistency and accuracy in data interpretation.

 

BASIC QUALIFICATIONS

  • Bachelor’s degree in business, information technology, economics or other quantitative field required.
  • Deep understanding of Adobe Analytics tools for analysis, insight sharing and data presentation
  • Solid understanding of digital marketing tactics and their impact on web behavior
  • 3+ years of experience with Adobe Analytics (Omniture) in an e-commerce environment
  • Excellent analytical and problem-solving skills and attention to detail
  • Ability to prioritize work and multi-task efficiently
  • Experience in project management methodologies and resource management to ensure project results contribute to business value and meet agreed-upon scope, cost, schedule, and quality
  • Ability to support cross-functional teams engaged in supporting the direct online channel, including sales, marketing, customer support, IT, product and engineering
  • Team player, willing to help out wherever needed
  • Strong written and verbal communication skills

 

PREFERRED QUALIFICATIONS

  • Experience using Adobe Debugger or Tealium Debugger preferred
  • Ability to create data visualizations that clearly highlight patterns and insights

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail HRCompliance@luxotticaretail.com (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Merchandising, Fashion Retail, Interactive Marketing, Online Marketing, Retail, Fashion, Marketing

Apply now »