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Sr Analyst- Business Data

Date:  Nov 8, 2022
Brand:  Luxottica Wholesale North America
Location: 

New York, NY, US, 10018

Requisition ID: 768323 
Position:Full-Time
Total Rewards: Benefits/Incentive Information

 

Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.

 

GENERAL FUNCTION 

The Shopper Insights and Marketing Analyst is integral to our goal of rapidly growing online sales for our portfolio of brands via our e-retail and omnichannel wholesale partners.

Responsible for assisting the Sr. Manager, eCommerce Strategy in managing the performance marketing strategy for key Pure Play and Omnichannel customers (Amazon.com), and providing analysis and reporting to stakeholders, enabling them to make fact-based decisions. The Analyst will strive to deepen the company’s understanding of the Optical/Sun wholesale eCommerce and digital landscape, marketplace dynamics and trends in purchase behaviors. The role will also be responsible for the assessment of marketing activities within the digital space informing the content development/creation, marketing investments and strategies for our brands on Amazon and other retailers.

MAJOR DUTIES AND RESPONSIBILITIES

DIGITAL MARKETING

  • Assist Sr Manager, eCommerce Marketing & Insights in planning, management, and reporting on performance marketing campaigns, in collaboration with agency and Amazon Advertising
  • Support testing, reporting, analysis and optimization on paid media and co-op marketing to identify key levers and opportunities to grow Luxottica’s online wholesale business
  • Manage day-to-day performance marketing campaign budgets for smaller brands  
  • Monitor and track eCommerce marketing and co-op budget, ensuring alignment across sources. Contribute to evaluating performance, reviewing and monitoring spend, and reallocating according based on performance and ROI
  • Collaborate cross-functionally with the Brand, Product and Sales teams to consistently stay apprised of product lifecycles and inventory levels and that will better inform our paid search and media strategy

ANALYTICS & REPORTING

  • Leverage digital research platforms (e.g. Stackline, Google, etc.) to conduct a range of analyses to translate data into actionable insights
  • Create recommendations based on data to support problem statements and current state measurement (e.g. market-share analysis, analysis of brand / product potential with a retailer, etc)
  • Identify eCommerce trends and highlight key insights to inform the larger team of noteworthy storylines to drive actionable insights
  • Generate and compile performance marketing results in to monthly and quarterly data reports for internal and external business reviews

STRATEGY

  • Support in creating long-term growth strategy for performance marketing with wholesale partners
  • Recommend and contribute to analytical frameworks/models for assessing strategic initiatives (e.g., ROI, incremental growth)
  • Contribute to understanding the marketing and sales relationship, and how marketing strategy can develop to directly support sales initiatives and challenges
  • Partner with cross-functional teams to identify growth opportunities and strategic initiatives to support the eCommerce and Department Stores channel

BASIC QUALIFICATIONS

  • Bachelor's Degree in Business, Marketing, Economics or relevant experience
  • 2+ years of experience working in e-commerce strategy, business intelligence, or digital marketing/analytics
  • Strong analytical skills with proficiency in Excel
  • Highly organized, detail oriented, and marketing savvy thinker capable or boiling down data and building compelling stories

PREFERRED QUALIFICATIONS 

  • Experience working in digital marketing, eCommerce
  • CPG, retail or eCommerce experience
  • Knowledge of marketplace management (Amazon, Walmart, etc.)

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Advertising, Marketing

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