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Sr Brand Manager (CHANEL)

Date:  Jan 8, 2021
Brand:  Luxottica Wholesale North America

New York, NY, US, 10018

Requisition ID: 305704 


Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.



The Sr. Brand Manager (Sr Manager Marketing) of CHANEL is responsible for providing leadership and direction to elevate the CHANEL image & achieve business results.  Oversee the development and execution of trade marketing & training strategy for CHANEL in terms of image enhancement, client experiences and business results. Establish optimal license relationship to ensure mutual goals are met. Responsible for driving insights, analytics and providing strategic input on the direction of the business and marketing plans.  Guide & motivate all members of the CHANEL sales & marketing team. 



  • Develop and implement the Brand/s strategy and marketing/business plans
  • Provide strategic leadership - ability to drive both short and long-term brand growth and profitability
  • Perform market and competitive analysis as well as analysis of sales and distribution results to identify key issues, trends and opportunities to support and formulate recommendations for business/marketing plans
  • Responsible for top and bottom line of the brand as well as for the Marketing Budget
  • Partner with all cross functional teams (sales directors, account managers, planners; sales leaders; finance) to ensure effective business delivery for the brands & align on company & brand goals
  • Setting, monitoring and reviewing annual & quarterly brand targets
  • Lead distribution & audit plans
  • Identify opportunities to grow door productivity
  • Partner with local supply Chain & corporate brand planner on key business initiates (i.e. never out of stock, best sellers, etc)
  • Partner with corporate teams to provide required business reporting (sales, distribution, visibility projects, etc.)
  • Responsible for developing & executing strategic training plans for both internal and external stakeholders to ensure consistent brand experience cross all channel
  • Establish and manage the CHANEL license & Luxottica Corporate relationship to influence decisions to ultimately drive results
  • Guide & work closely with Luxottica Wholesale North America Sales Teams to develop, monitor and drive brand and business goals
  • Manage, coach and develop team members



  • Bachelor’s degree in Marketing or Business
  • 7+ years of Marketing experience
  • In-depth knowledge of marketing principles and practices
  • Strong business acumen
  • Extensive experience in business analysis and strategic planning
  • Strong interpersonal, communication and presentation skills (both verbal and written)
  • Confident, driven and dynamic leader with an entrepreneurial mindset
  • Represents the organization effectively to clients and external groups, including licensors
  • High level of computer literacy: Excel, Word and PowerPoint
  • High level of knowledge of budgeting cost estimating and fiscal management principles and procedures
  • Ability to solve problems quickly, think creatively and thrive in a fast-paced, entrepreneurial environment
  • Motivated self-starter, process-oriented with a high attention to detail and sense of urgency
  • Ability to multi-task in a fast paced environment and flexibility to accommodate demanding project schedules
  • Ability to create and maintain a professional relationship and line of communication with all business contacts, sales force and customers
  • Ability to travel both domestically and internationally (minimum 25% a year)

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Branding, Brand Manager, Senior Brand Manager, Supply Chain Manager, Manager, Marketing, Operations, Management