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Sr Business Data Analyst (Shopper Insights and Marketing)

Date: 
Brand:  Luxottica Wholesale North America
Location: 

New York, NY, US, 10018

Requisition ID: 209511 
Position:Full-Time

 

Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.

 

GENERAL FUNCTION

The Shopper Insights and Marketing Sr Analyst is integral to our goal of rapidly growing online sales for our portfolio of brands via our e-retail and omnichannel wholesale partners.

 

Responsible for assisting the Sr. Manager, eCommerce Strategy in managing the performance marketing for key Pure Play and Omnichannel customers (Amazon.com, Walmart.com), and providing analytics services to stakeholders, enabling them to make fact-based decisions. The Analyst will Develop analyses that deepen the company’s understanding of the Optical/Sun wholesale and digital landscape, marketplace dynamics and trends in customer behaviors. The role will also be responsible for the management and review of marketing activities within the digital space informing the content development/creation, marketing investments and strategies for our brands on Amazon and other retailers.

 

MAJOR DUTIES AND RESPONSIBILITIES

ANALYTICS & REPORTING

  • Manages and leverages digital research platforms (e.g. Stackline, Google, etc.) to conduct a range of analytics to translate data into actionable insights
  • Identify, develop, manage, and execute analyses to support problem statements and current state measurement (e.g. market-share analysis, analysis of brand / product potential with a retailer, etc)
  • Report key insight trends to inform the larger team of noteworthy storylines to drive actionable insights
  • Generate weekly, monthly and quarterly data reports for internal and external business reviews

 

DIGITAL MARKETING

  • Drive testing, reporting, analysis and optimization on paid media (search, display, OTT) and co-op marketing to identify key levers and opportunities to grow Luxottica’s online wholesale business
  • Oversee and manage the eCommerce marketing and co-op budget; evaluating performance, reviewing and monitoring spend, and reallocating according based on performance and ROI
  • Analyze impact (sales, incrementality, halo) of promotional activities with online / omni-channel retailers.
  • Assist Sr Manager, eCommerce Strategy in planning, set up, management, and reporting on performance marketing campaigns, in conjunction with agency and Amazon Advertising
  • Work cross-functionally with the Brand, Product and Sales teams to consistently stay apprised of product lifecycles and inventory levels and that will better inform our paid search and media strategy

 

STRATEGY

  • Identify content and creative hooks for eCommerce partner sites based on searches and reviews
  • Support in managing and crafting the strategy for performance marketing with wholesale partners
  • Develop analytical frameworks/models for assessing strategic initiatives (e.g., ROI, incremental growth)
  • Partner with cross-functional teams to identify growth opportunities and strategic initiatives to support the eCommerce and Department Stores channel

 

BASIC QUALIFICATIONS

  • Bachelor's Degree in Business, Marketing, Economics or relevant experience
  • 3+ years of experience working in e-commerce strategy, business intelligence, or digital marketing/analytics
  • Strong analytical skills with proficiency in Excel
  • Highly organized, detail oriented, and marketing savvy thinker capable or boiling down data and building compelling stories

 

PREFERRED QUALIFICATIONS

  • Experience working in digital marketing, eCommerce
  • CPG, retail or eCommerce experience
  • Knowledge of marketplace management (Amazon, Walmart, etc.)

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail HRCompliance@luxotticaretail.com (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.


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