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Sr Manager, Marketing Analytics & Planning - Target Optical

Date:  Jun 22, 2022
Brand:  Luxottica (LoA Corporate)

New York, NY, US, 10018

Requisition ID: 682834 
Total Rewards: Benefits/Incentive Information


Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear.  Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands; Ray-ban, and many of the top fashion house brands.  Our leading retail brands include; Lenscrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.  



The Sr. Manager, Marketing Analytics & Planning is responsible for developing and leading the implementation of actionable market and campaign & customer insights to address key strategic marketing questions, improve KPIs and provide enhancement recommendations. This role will also be responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports and advise other marketing functions as the knowledge owner for guest and marketing data for the Brand. In addition, the Sr. Manager will lead defining and tracking marketing costs and planning campaign deployments by channel.



  • Leverage and analyze internal and external data points and benchmark data to identify Guest insights and corresponding actions for enhancement
  • Responsible for defining, monitoring and reporting Brand Marketing KPIs performance and translating to presentations for the Brand Leadership team and COE Leaders
  • Coordinate Consumer Research projects with Agency Partners
  • Oversee budget planning, allocation & coordination across the Brand Marketing team
  • Provide competitive benchmark analysis
  • Evaluate return on investment analysis for campaigns as well as recommendations for optimization of current campaigns or implementation of new campaigns
  • Create a detailed timeline of all marketing activities, including production schedules, deadlines for materials delivery
  • Coordinate cross channel Marketing activities with key organizational partners including the Media, Consumer Analytics, Doctor Marketing, eCommerce, Consumer Insights and Corporate Retail Marketing teams. 



  • Bachelor’s Degree or equivalent experience in Marketing Analytics, Statistics or related fields
  • 8+ years of experience in marketing analytics or retail analystics positions
  • Marketing expertise, including project planning, marketing analysis, KPI measurement
  • Ability to influence cross-functional partners
  • Budgeting skills
  • Data visualization skills
  • Organized and detail oriented
  • Proven ability to communicate verbally and in writing in clear and compelling way – with the ability to gain buy-in and understanding at all levels in a matrix organization
  • Innovation mindset that is driven to investigate, test and learn. 



  • Retail industry experience or relevant Agency experience
  • Expertise in Google Analytics
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience with PPC campaigns
  • Strong knowledge of MS Excel

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Channel Marketing, Marketing Manager, SEM, SEO, Analytics, Marketing, Management

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