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Sr Manager Ecommerce, Marketing & Insights

Date:  Oct 10, 2021
Brand:  Luxottica Wholesale North America
Location: 

New York, NY, US, 10018

Requisition ID: 365342 
Position:Full-Time
Total Rewards: Benefits/Incentive Information

 

Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.

 

GENERAL FUNCTION

The Senior Manager, eCommerce Marketing & Insights will lead and manage the implementation of strategies for our ecommerce and omnichannel wholesale partners. They will drive the growth of our ecommerce channel, providing insights and developing strategies to grow our sales, while building brand equity online. The work of the Sr. Manager will impact sales and perception of our brands including Ray-Ban, Oakley, and other licensed and house brands – across physical and digital channels.

 

MAJOR DUTIES AND RESPONSIBILITIES

PERFORMANCE MARKETING (SHOPPER MARKETING)

  • Develop strategy for performance marketing investments with Amazon and retail.com accounts, partner with agency and Amazon teams to execute plans.
  • Determine Amazon marketing strategies to drive sales growth via search and DSP. Raise standards and strategy for digital marketing approach.
  • Responsible for delivering against marketing KPIs and objectives.
  • Develop and oversee the digital marketing budget. Own forecasting, monitoring and reporting.
  • Own relationship with Amazon marketing agency and other providers.
  • Marry sales and advertising objectives with brand priorities and product knowledge to make data-driven decisions on which products will be promoted, key word mapping, search and audience targeting ‘swimlanes’, and ad copy.
  • Partner with customers and marketing teams to develop/assess marketing investments with e-commerce and omni-channel partners.

DIGITAL BRAND MARKETING

  • Define campaign calendars for shopper marketing in partnership with marketing and sales teams, considering brand and customer promotional calendars.
  • Collaborate with marketing teams to adapt campaign assets for use in digital advertising.
  • Develop strategy/processes for maintaining campaign assets across portfolio of ecommerce retailers.
  • Facilitate with corporate media team to explore opportunities for media investment towards wholesale retailers.

INSIGHTS AND ANALYTICS

  • Aggregate market intelligence to understand trends in our industry/category to identify channel opportunities.
  • Utilize multiple research and intelligence tools to provide marketplace insights.
  • Responsible for reporting on performance of Luxottica brands in eCommerce channel, competitor trends, and impact of marketing investments.
  • Provide regular insights into KPIs, audience and seasonal trends that will inform business strategy and decision-making
  • Consistently monitors competitive trends and stays abreast on industry best practices.
  • Manage up to 1 direct report

 

BASIC QUALIFICATIONS

  • Bachelor’s degree in business, mathematics, engineering or related field from an accredited college/university.
  • 7+ years of related work experience in ecommerce, advertising or digital marketing.
  • Experience with Amazon marketing (search, DSP)
  • Demonstrated ability to think strategically and deliver execution.
  • Strong organizational and project management skills.
  • Excellent interpersonal and communication skills.
  • Strong analytical and quantitative skills, ability to use data measure campaign performance and tell macro-story of brand performance online.
  • Strong teamwork and ability to influence cross functional teams. Leadership experience preferred.
  • Advanced Excel, Power Point

 

PREFERRED QUALIFICATIONS

  • Media experience, including attribution/mix modeling.
  • Experience pulling insights from large data sets and turning insights into action.

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail HRCompliance@luxotticaretail.com (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Manager, Marketing Manager, Advertising, Marketing, Management

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