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Sr Manager Marketing (Chanel Brand Manager)

Date:  Jun 18, 2022
Brand:  Luxottica Wholesale North America

New York, NY, US, 10018

Requisition ID: 663042 
Total Rewards: Benefits/Incentive Information


Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.



The CHANEL Senior Brand Manager is responsible for the development and execution of distribution allocation as well as marketing and merchandising initiatives to drive Chanel sales and brand image within each Retail Brand.   The Sr Manager oversees the delivery & execution of a fully integrated product, marketing and business strategy and acts as the liaison with key stakeholders, including the CHANEL licensor, Internal Brand & corporate teams.  Elevates the overall distribution through training, productivity & best in class customer service with each POS.



Brand Strategy Implementation

  • Partners with each Retail Brand cross-functional team to execute and communicate a comprehensive Chanel strategy that aligns future financial and product opportunities.
  • Influences and collaborates with senior level stakeholders to align on company and Chanel brand strategies. 
  • Collaborates across all levels of the organization and across all functions including Brand leadership, Operations, RxO, Store Planning, Marketing, Finance and Training.
  • Build and leverage partnerships with local licensor’s relationship and Milan corporate team to align strategies and implementation.
  • Elevates the overall distribution through door productivity growth, training, and delivering best in class customer service.

Marketing Management

  • Create Chanel programs to drive consumer traffic to retail stores and increase sales.
  • Strategically lead and execute Chanel marketing programs in line with local relevancy, consumer targets and brand equity.
  • Exhibit strong understanding of all business KPIs, drivers of retail and license business performance.
  • Direct Retail cross-functional teams to full 360-implementation of Chanel marketing initiatives and event recap
  • Work closely with Global teams and Cross-Functional local teams to secure funding and optimize launch activations according to Retail brand calendar and product cadence to optimize sell-through.

Product and Merchandising Management

  • Acts as the Chanel brand business partner/expert for Group Store Planning and Central Merchandising
  • Manage Chanel Product communications for brand field organization
  • Support Store Segmentation Annual store review and coordinate and respond to Chanel Ad hoc distribution requests (openings, closures, facings etc.)
  • Ensure effective Partnership/Host feedback including adherence to contract obligations, Product/Brand obligations, hosting strategy insights.
  • Support local market and brand initiatives with strong level of analysis and insights to global partners



  • Bachelor’s Degree in marketing or related field
  • 7+ years of brand management experience; fashion industry a plus
  • Experience leading a team
  • In-depth knowledge of marketing principles and practices
  • Strong interpersonal, communication and presentation skills (both verbal and written)
  • Ability to solve problems quickly, think creatively and thrive in a fast-paced, environment & demanding project schedules
  • Ability to travel both domestically and internationally (minimum once/quarter)



  • Fashion accessories brand management experience

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Senior Brand Manager, Brand Manager, Branding, Marketing Manager, Product Marketing, Marketing

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