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Corporate - Manager- Communications (PR)

Date:  Jun 13, 2022
Brand:  Luxottica (LoA Corporate)

West Hollywood, CA, US, 90069

Requisition ID: 681847 
Total Rewards: Benefits/Incentive Information


Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Supporting over 4,500 retail stores in North America, a career in our retail headquarters allows us to stay in touch with the end customer and use their ever-changing behaviors and preferences to shape our offerings of the best eyewear and services.



The Manager, Communications will be responsible for developing and implementing the global celebrity strategies and product placement opportunities for EssilorLuxottica brands. In this position, you will be responsible for increasing exposure for various brands, while also building relationships with internal and external stakeholders. Key responsibilities include managing PR agencies in each priority market and creating, executing, reporting and analyzing PR programs–including new product launches, communication campaigns, capsule collections and collaborations, media and influencer partnerships and special events. 



  • Under the supervision of the Director develop and implement the global celebrity strategies and product placement opportunities to increase exposure for the brand
  • Support product placement into television, music and film depending on the different brand strategies
  • Support and reinforce existing relationships with Studios and their Partnership teams and other important leaders of the entertainment industry.
  • Continuously seek opportunities for enlarging the EssilorLuxottica brands’ visibility, understanding, and displaying willingness to collaborate cross functionally
  • Oversee and manage our Talent agency ensure seasonal gifting, pre orders, products seeding and product placement’ needs.
  • Proactively seek for the new generation of talents and work on recommendations in alignment with each brand strategy and allowing to hit each brand’s goals.
  • Develop a strategy for VIP store visits and product pulls to ensure global consistency
  • Identify key event opportunities for dressing with our products
  • Support the Director on all talents’ contracts negotiation
  • Follow and manage under the supervision of the Director the execution of the contracted talents’ approved services (from social media posts to all the review and approval process)
  • Collaboration with the different teams to maximize coverage from hits, monitoring and releasing coverage to the relevant people regularly.
  • Event production – Oversee budget and manage role and responsibilities of each stakeholder and report back.
  • Crisis management – under the supervision of the Director support and in collaboration with Legal and PR Global teams, manage sensitive issues to maintain company’s good reputation.



  • Bachelor’s degree in communications, marketing or related degree
  • 5+ Years of Experience in PR, Communications or related field
  • Previous Global VIP strategic experience at a mid-management level
  • Established contacts across the Global influencers network
  • High attention to detail
  • Team player with the ability to work under own initiative
  • Creative and innovative attitude
  • Creative thinker with ability to push ideas
  • Solutions, results orientated, and deadline driven
  • Excellent communication and relationship building skills
  • Ability to work on multiple projects at any given time
  • Ability to work under pressure
  • Social media knowledge

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Los Angeles

Job Segment: Marketing Communications, Marketing Manager, Communications, Manager, Marketing, Management

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