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Manager - Field Marketing Oakley

Date: Nov 12, 2018

Location: Foothill Ranch, CA, US, 92610

Company: Luxottica Group

Requisition ID: 86639 


Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 7,200 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.



The Oakley Regional Manager, Field Marketing is responsible for the execution, management and training of the Field Marketing Rep team. The Regional Manager provides the Field Marketing Rep team with the information they need to successfully impact sell through within Oakley Sport, National and Local & Regional account doors, as well as, successfully execute all Oakley owned event activations.



  • Partner with the Sr. Manager, Field Marketing to recruit, hire, and train all new hires as well as continue to develop new education programs for the current team
  • Consistently manage the Field Marketing Rep team and National Key Account Managers to grow the US National Account retail business through focused marketing activations
  • Provide support to the network of National Accounts and L&R Wholesale accounts within their territory and teams
  • Help create engaging and unique brand experiences within the region through self-generated National Account, consumer facing, and Oakley National events
  • Plan and execute with Field Marketing Rep team in-store and out-of-store training events for all accounts, staying consistent with US Marketing strategy
  • Work with Sr. Manager, Field Marketing to translate program strategy and initiatives into measurable program results
  • Ensure Field Marketing Rep execution is aligned with initiatives set forth by North American Brand Director
  • Manage the execution of event strategies ensuring Field Marketing Reps have attainable goals
  • Collaborate with Sr. Manager and National Key Account Managers to understand sales initiatives; develop ideas and strategies to help grow the business
  • Work with Event Manager and Sr. Manager to outline and build an event calendar for Field Marketing Reps; including National Account support, Rolling O Lab activations, L&R rep support, national events and FMR generated events
  • Manage and communicate with all Field Marketing Reps in region to set goals, monitor performance, and prioritize business focus to drive team on training, product and brand knowledge
  • Develop Field Marketing Rep team members with regards to establishing career paths and goals
  • Travel in market with all Field Marketing Reps to understand and continually develop new business ideas for each territory



  • Bachelor’s degree
  • 5+ years of marketing experience, minimum of 3 years of field (or experiential) marketing experience
  • Proven ability to lead and develop a team
  • Ability to influence people and build relationships
  • Ability to build relationships
  • Strong public speaking and presentation skills, strong interpersonal skills
  • Interpersonal skills
  • Competency in Microsoft Excel, Word, and PowerPoint and Adobe Photoshop and InDesign



  • Previous knowledge of Oakley products, history, and culture preferred
  • Bachelor’s degree with emphasis in business and marketing preferred


Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please contact Talent Luxottica at  877-589-8253 (513-765-2256 outside of US) or email

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity or expression, citizenship, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.


 Sales / Account Management 

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

Job Segment: Field Marketing, Marketing Manager, Manager, Marketing, Management

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