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CRM Marketing Manager

Date: Jun 18, 2019

Location: Mason, OH, US, 45040

Company: Luxottica Group

Requisition ID: 102994 


Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 7,200 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Supporting over 4,500 retail stores in North America, a career in our retail headquarters allows us to stay in touch with the end customer and use their ever-changing behaviors and preferences to shape our offerings of the best eyewear and services.



The CRM Manager supports relevant Pearle Vision and Retail Licensed Brands stakeholders by planning and coordinating consumer-centric strategies.  The Manager is responsible for interpreting data to shape effective campaigns, including creative development, targeting, offer selection, and reporting, through all aspects of 1-1 marketing. The Manager is also responsible for ensuring that the campaigns are executed on time and within budget.  



  • Campaign strategy including creative development, targeting, offer selection and reporting
  • Works daily with Direct Mail and Email vendors to execute campaigns on time and on budget
  • Responsible for ongoing test and learn, driving to improved effectiveness that can be leveraged across all optical brands
  • Makes campaign decisions based on data interpretation and results to impact future campaigns
  • Provides offer recommendations based on campaign results and 1:1 strategy
  • Manages the CRM calendar and work plans
  • Responsible for budget management, including PO creation and communication of changes to the brand



  • 5+ years of relevant experience
  • Bachelor’s degree
  • Excellent analytical and problem-solving skills
  • Strong verbal and written communication skills
  • Ability to prioritize multiple projects
  • Retail Experience
  • Fluency in Microsoft Office, including Word, and Excel


Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please contact Talent Luxottica at  877-589-8253 (513-765-2256 outside of US) or email

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity or expression, citizenship, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.


Administrative; Analyst; Call Center & Customer Service; Communications; Distribution; Engineering; Finance & Accounting; Human Resources; Information Technology; Learning & Development; Legal; Logistics; Manufacturing; Marketing; Optician; Optometry; Other; Product Buying & Planning; Product Design; Product Development; Production; Project Management; Public Relations; Purchasing; Quality Assurance; Research & Development; Retail Associate  ; Retail Management; Sales / Account Management; Sales Associate; Strategy/Planning; Supply Chain  

Nearest Major Market: Cincinnati

Job Segment: Optometry, Supply Chain Manager, Supply, Manager, Marketing, Healthcare, Operations, Management