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Digital Marketing Manager

Brand:  EyeMed Vision Care

Mason, OH, US, 45040

Requisition ID: 166223 


There’s more to EyeMed than meets the eye. EyeMed is the fastest growing managed vision benefits company in the country with consistent double-digit membership growth! Through our commitment to innovation, we’re reimagining the way employers and their employees think about vision care. We want them to see life to the fullest and experience more of what’s best, not more of the same.  And if what’s best hasn’t been done yet, it’s our exceptional and passionate employees driving this change. But, our passion for vision isn’t just about vision insurance benefits. Our employees are proud to support and participate in life-altering global and local missions through our partnership with OneSight, a leading not-for-profit organization with a 100% focus on eradicating the world’s vision crisis.


Your family says a lot about who you are. EyeMed is a key member of the Luxottica family of companies, global leaders in the design, manufacture and distribution of fashion, luxury and sports eyewear.  In North America, Luxottica is the home to global brands Ray-Ban, Oakley and many top fashion house brands.  Our leading retail brands include LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical.


If you’re passionate about driving innovation and change and interested in a career in the optical and insurance industry, EyeMed wants to start the conversation and help provide you a growth-focused opportunity with America’s fastest growing vision benefits company.


The Marketing Manager is responsible for member marketing initiatives, including planning, execution and analysis with a focus on content management, digital marketing and analytics. The Manager works cross-functionally within EyeMed and across Luxottica brands to provide a leading member experience and displays exemplary project management skills.



  • Defines and provides a consistent, cohesive member experience across web sites, digital tools, email and direct mail.
  • Utilizes a content management system (CMS) to update content, test sites and ensure requirements are met.
  • Reimagines our digital tools and proactively recommends enhancements, upgrades and ways to streamline current processes.
  • Utilizes Adobe Analytics and establishes relevant digital measurement, regularly updates dashboards, and provides analysis of results.
  • Manages content across multiple platforms including public sites, protected sites, text and email.
  • Works directly with Account Managers, IT and Marketing to document and develop requirements for new or enhanced web sites or digital tools.
  • Supports member run the business marketing requests including but not limited to print materials, member mailings and open enrollment materials.
  • Oversees creative development of member assets and ensures materials are developed based on the appropriate brand requirements.
  • Develops briefs, ensures internal alignment and monitors service providers to ensure deliverables meet branding standards, budget requirements and timing.
  • Supports budget management process for member marketing initiatives.
  • Tracks projects from inception to completion, ensuring deadlines and budgets are met.
  • Proactively identifies changes and issues, actively works to resolve, and communicates status to all impacted parties.



  • Bachelor's Degree in Marketing, Communications or equivalent work experience
  • 5+ years experience in Marketing and/or Communications
  • Strong multi-tasking skills
  • Ability to collaborate
  • Strategic mindset
  • Excellent project management skills



  • Experience utilizing content management systems
  • Demonstrated experience using analytics platforms (Adobe Analytics preferred)
  • Experience with email platforms
  • Understanding of optical retail industry
  • Understanding of healthcare / vision care industry

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail (be sure to provide your name and contact information for either option so that we may follow up in a timely manner). 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.  Native Americans receive preference in accordance with Tribal Law.

Nearest Major Market: Cincinnati

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