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Senior Analyst Consumer Analytics (Campaign)

Date: May 23, 2019

Location: Mason, OH, US, 45040

Company: Luxottica Group

Requisition ID: 102998 
Position:Full-Time

 

Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 7,200 retail stores across the globe.

In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.

Supporting over 4,500 retail stores in North America, a career in our retail headquarters allows us to stay in touch with the end customer and use their ever-changing behaviors and preferences to shape our offerings of the best eyewear and services.

 

GENERAL FUNCTION

The Sr. Campaign Management Analyst is responsible for supporting the planning and execution of personalized marketing communications.  Using campaign management software, executes direct-to-consumer campaigns via a variety of media (direct mail, email, etc.)  Leverage existing segmentation data to create segments within the campaign management software in order to execute the campaigns.  Accountable for the production of data files for customer marketing campaigns from planning stage to dispatch of data. 

 

MAJOR DUTIES AND RESPONSIBILITIES

  • Completes the execution of personalized marketing campaigns (currently direct mail & email) using pre-built customer segmentation data and campaign management software
  • Establishes and maintains quality assurance procedures to ensure the delivery of error-free marketing communications to our customers and prospects, implemented timely and accurately
  • Builds our core competencies within new and emerging functional areas including new technologies, methods, and targeting approaches
  • Develops and maintains an on-going and detailed understanding of the data which supports the segmentation methodologies in use
  • Acts as a liaison between the business users and IT for campaign set up and overall management using both campaign management solution as well as back end data sources such as CDW
  • Participates on cross-functional teams to support maintenance & enhancement of personalized marketing
  • Adopts new technologies; develops and evolves business practices to support all personalized marketing

 

BASIC QUALIFICATIONS

  • 3+ years of work experience in developing database, direct, one-to-one or customer relationship marketing strategies and reporting methodologies
  • 3+ years of experience in creating, executing, maintaining, and analyzing marketing strategies
  • Deep knowledge of automated campaign management systems and demonstrable experience of using one or more industry-leading systems (IBM Campaign/UNICA, SAS)
  • Knowledge of customer segmentation methodologies
  • Experience selecting audiences to receive personalized marketing communications
  • Strong analytical & mathematical skills
  • Microsoft Office Suite proficiency (Word, Excel, PowerPoint & Outlook)
  • Workflow and QA & testing within email deployment platform
  • Knowledge of retail industry is helpful, but not required
  • Experience coding in SQL is required

 

PREFERRED QUALIFICATIONS

  • Experience leading the implementation of a new campaign management system; ideally will have led CMS implementation for a large company
  • Workflow and QA/testing within campaign management platforms

 

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please contact Talent Luxottica at  877-589-8253 (513-765-2256 outside of US) or email TalentLuxottica@luxotticaretail.com

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity or expression, citizenship, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.

 

Administrative; Analyst; Call Center & Customer Service; Communications; Distribution; Engineering; Finance & Accounting; Human Resources; Information Technology; Learning & Development; Legal; Logistics; Manufacturing; Marketing; Optician; Optometry; Other; Product Buying & Planning; Product Design; Product Development; Production; Project Management; Public Relations; Purchasing; Quality Assurance; Research & Development; Retail Associate  ; Retail Management; Sales / Account Management; Sales Associate; Strategy/Planning; Supply Chain  


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