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CRM - Senior Campaign Manager


Milan (MI), Milano, IT


We are a highly diverse group of over 82,000 individuals in 150 countries, we are united as one enthusiastic community of dedicated, fun and passionate people. We havealways been committed to making the best glasses possible to enable people to enjoy the beauty of life in all its forms.

A unique brand portfolio that includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples, and prestigious licensed brands such as Giorgio Armani, Burberry, Bulgari, Chanel, Valentino and Versace is among Luxottica’s core strengths.


he overall responsibility of the Campaign Manager is to lead the programs that drive growth in new customer acquisition, customer retention and sales per customer, leading to improved customer lifetime value.

By implementing omni-channel projects, using results to drive new initiatives and providing insightful recommendations, this position plays a pivotal role in continually improving the company’s sales and marketing results.

  • Identify and develop Omni-channel marketing strategies leveraging, direct mail, e-mail, mobile, tablet and social media to communicate brand values, new product collections, and brand partnerships
  • Lead direct marketing efforts, including circulation planning and implementation, to drive traffic and improve sales
  • Manage customer and prospect contact strategies via email, mobile, mail and social media, and additional marketing channels to ensure continuity and improved results
  • Drive company use of the rapidly evolving e-commerce techniques to improve customer integration and prospect identification
  • Collaborate with wholesale and leased partners to develop cohesive marketing strategies to ensure consistent messaging across all channels
  • Develop insights and strategies to measure, analyze and drive customer acquisition, retention and reactivation
  • Analyze performance and impact of Omni-channel marketing initiatives on both online and offline customer behavior
  • Use marketing and sales analysis to improve results from company mailings, marketing programs, and sales initiatives
  • Identify milestones in customer lifecycle and implement triggered sales & marketing events to improve the results at these milestones
  • Ability to think strategically and creatively on how to leverage customer insights to develop unique multi-channel strategies in line with the luxury industry and company business objectives

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