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Content Coordinator

Date:  Jan 15, 2022
Brand: 
Location: 

Milan (MI), Italy (EU), IT

WHO WE ARE

We are a highly diverse group of over 80,000 individuals in 150 countries, we are united as one enthusiastic community of dedicated, fun and passionate people. We have always been committed to making the best glasses possible to enable people to enjoy the beauty of life in all its forms.

A unique brand portfolio that includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples, and prestigious licensed brands such as Giorgio Armani, Burberry, Bulgari, Chanel, Valentino and Versace is among Luxottica’s core strengths.

 

JOB SCOPE AND MAIN RESPONSIBILITIES:

Lead the creation of 360° effective and creative contents for different consumer facing touch points, on and off line, keeping in mind  brand strategy, specific channel needs and Kpis. With a strong focus on business and performances. Manage the content process through close collaboration with internal content team (designers and copy-writers) and other teams: brand, creative, producer, ux, analytics, product, business, crm, social, omnichannel, instore communication, performance teams. Own the project gant for each project.

 

  • Primary point of contact for all stakeholders, he/she receives and manages the channel brief understanding goals and KPIs.
  • Plan and coordinate internal team and external stakeholders, managing day-to-day activities, setting timeline and deadline, ensuring the content delivery on time and according to the channel requirements.
  • Contribute to creative briefs with internal designers and copy-writers by envisioning what creative assets will be needed in order to develop a cross-channel effective campaign. He/she knows all digital and offline touch points and how to deliver the right content in the right channel considering the journey of the consumers through the different touch points, with a strong focus on business and KPis. Balancing between brand equity and commercial messages.
  • Conduct daily performance analysis of the activities for digital touch points and identify/propose key content actions to optimize performances. Work to find A/B test opportunities.
  • Conduct researches, analysis of competitors, identify new trends, to keep the content always updated and to introduce new tools/formats.
  • Owner of the content review, revise key projects, evaluate

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