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Marketing Sr Manager, Lenscrafters

Date: Aug 11, 2019

Location: New York, NY, US, 10018

Company: Luxottica Group

Requisition ID: 110490 
Store #110020 LC Marketing 
Position:Full-Time

 

At LensCrafters, we love eyes and we care about the people behind them.

LensCrafters is the largest optical retailer in North America with 900+ stores and as part of an eyewear industry leader, Luxottica, our love of eyes and higher standard of quality have made LensCrafters a leader in vision care for over 30 years.

With a career at LensCrafters, you’ll find yourself learning, growing, and interacting with some of the most passionate and talented people in the business. At the same time, you’ll be helping people look and see their best.

 

GENERAL FUNCTION

The Marketing Sr. Manager leads multiple marketing projects, ensuring that brand strategies are developed against the needs of the business and the overall brand. Key aspects of this position include consumer understanding, industry benchmarking, analysis and cross-functional project planning and management.

MAJOR DUTIES AND RESPONSIBILITIES

  • Partners with Marketing leadership to develop strategy based on in-depth understanding of the consumer, the business needs and the category, across insurance and non-insurance customer segments
  • Collaborates with leadership and brand cross-functional teams (including multiple marketing teams, cross-functional teams, EyeMed and Assignment, shared services and various external agenices) to deliver consumer-centric, best-in-class in-marketing for one or more retail brands.
  • Leads creation, implementation and ongoing management of insurance customer initiatives, such as Captains Program, new and lost client campaigns, insurance member experience, insurance content for web and CRM, etc
  • Marketing/Business Analysis. Conducts post-campaign analysis, identifies and recommends opportunities to enhance current and future marketing initiatives.
  • Consumer Activations: Plans and executes with excellence consumer activations with multiple internal and external teams and agencies.
  • Project Management: Manages several brand-focused projects concurrently, Personal development/building the organization: Invests in own development by seeking out formal and informal training opportunities;.

BASIC QUALIFICATIONS

  • Bachelor’s Degree or equivalent experience in Marketing or related field
  • 8+ years of experience where the desired knowledge and skills have been developed and demonstrated
  • In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development and in-market execution
  • Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
  • Strong verbal and written communication skills; experience gaining alignment to ideas at all levels
  • Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources
  • Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment

PREFERRED QUALIFICATIONS

  • MBA
  • Retail experience

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please contact Talent Luxottica at  877-589-8253 (513-765-2256 outside of US) or email TalentLuxottica@luxotticaretail.com

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity or expression, citizenship, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.

 

Administrative; Analyst; Call Center & Customer Service; Communications; Distribution; Engineering; Finance & Accounting; Human Resources; Information Technology; Learning & Development; Legal; Logistics; Manufacturing; Marketing; Optician; Optometry; Other; Product Buying & Planning; Product Design; Product Development; Production; Project Management; Public Relations; Purchasing; Quality Assurance; Research & Development; Retail Associate  ; Retail Management; Sales / Account Management; Sales Associate; Strategy/Planning; Supply Chain   Administrative; Analyst; Call Center & Customer Service; Communications; Distribution; Engineering; Finance & Accounting; Human Resources; Information Technology; Learning & Development; Legal; Logistics; Manufacturing; Marketing; Optician; Optometry; Other; Product Buying & Planning; Product Design; Product Development; Production; Project Management; Public Relations; Purchasing; Quality Assurance; Research & Development; Retail Associate  ; Retail Management; Sales / Account Management; Sales Associate; Strategy/Planning; Supply Chain 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Optometry, Marketing MBA, Marketing Manager, Supply Chain Manager, Marketing, Healthcare, Operations

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